OLD GARAGE

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BRAND & WEB DESIGN

The Old Garage is a workshop that specializes in building and personalizing motorcycles. Located in California, this shop has been in business since 1976.

 

My job consisted of not only creating, but also developing the design material to represent the brand’s identity.

 

The main goal was to design a logo using only one color that adequately captured the classical essence envisioned for the brand and then apply that design across many different formats.

This type of job was much more complicated than it might seem. I needed to be deliberate in every aspect of the brand’s design, down to every last detail, while keeping in mind that the material needed to be multifunctional so I had to always plan ahead.

 

Once I finished that part of the project, I was asked to restyle the company’s website and make it more user-friendly. The client provided me with the main works for the customers to see on the webpage and I transformed the idea and created a “motorcycle art gallery” to showcase the most recent, important works online.

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BRAND & WEB DESIGN

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FASHION EASTERS

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TWA - The Weather App

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