FASHION EASTERS

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WEB & APP DESIGN

Fashion Easters began in 2008, uniting companies within fashion and technology industries. The project had a clear objective: develop and implement a coherent and solid creative direction in which the brand values would be integrated into the design strategy that would guide the customer journey.

 

This experience starts from when the customer first sees the product, to the online customization of that product, leading to the payment for that item, and finally the follow-up process after purchase. The simplicity of the interface with straight lines and use of a Pantone color scheme to display the products are what makes this design truly pop.

 

The smoothness and conciseness of its interface allows for easy comprehension. Consistency for the user regarding the purchasing process was a major priority and has been thoroughly integrated into the responsive design plan, maintain the same steps to select and purchase an item on any desktop or device.

 

By taking great care of the small details, Fashion Easters was capable of obtaining higher conversion rates than what the brand originally expected as a result of its simplicity and attractive esthetics, making fashion-forward customers enjoy buying products.

JUANLUISVALLE

ABOUT

WORKS

31 - The Barber Shop

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BRAND & WEB DESIGN

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Old Garage

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BRAND & WEB DESIGN

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43º Architecture Studio

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BRAND & WEB DESIGN

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Starbucks

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APP DESIGN

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New Balance

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APP DESIGN

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MALASAÑA

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ILLUSTRATION

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My Flights

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APP DESIGN

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TWA - The Weather App

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APP DESIGN

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Ocultos

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BRAND & EXHIBITION DESIGN

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